Some of my biggest achievements:
- Raising 2 beautiful girls
- 800km walk from St Jean Pied De Port, France to Santiago De Compostela, Spain
- Skydiving
- Surfer
- Songwriter
- Recording Artist
- Cancer Survivor
- Course writer
- Pilots Licence

My name is Cheryl-Lee Dow, and I am the founder of Success Lane. Since 2005, my work has been shaped by a deep interest in understanding how the brain works and why we respond to life the way we do, particularly during times of stress, transition, and uncertainty. This curiosity has guided a career dedicated to supporting people through meaningful change, growth, and healing.
Alongside formal training in counselling, my professional journey has been strongly influenced by years of mentorship and applied learning, including extensive behind-the-scenes work with Tony Robbins. These experiences reinforced the belief that while qualifications matter, true understanding is often developed through lived experience, reflection, and real-world application. This balance of evidence-based practice and human insight underpins the counselling work offered at SuccessLane.
My approach to counselling is compassionate, empathetic, and client-centred. It is also deeply informed by personal life experience, resilience built through challenge, and a genuine understanding that life can be complex, unpredictable, and at times overwhelming. This perspective allows me to meet people with authenticity, empathy, and respect, creating a space where clients feel safe, understood and supported.
Life does not always unfold as we expect. You may not have chosen for a relationship to end, a job to fall apart, or an unexpected bill to arrive in your mailbox. At times, life can feel overwhelmingly tough. While we cannot always control what happens to us, we do have a choice in how we respond. Counselling at SuccessLane focuses on helping people recognise that choice and build resilience as they move forward.
Outside of my professional work, I value a full and connected life. Time spent outdoors, travelling, flying, surfing, creating, listening to music, and enjoying family life, including time with my grandchildren, keeps me grounded and inspired. These experiences, alongside a deep belief in people’s capacity to grow and change, shape the heart of Success Lane: supporting people to live the life they desire and helping them find a clear path forward.